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Carazita
Package Redesign
The goal of this project was to redesign and existing pasta's packaging. I chose Carazita Farfalle pasta which originally had a traditional style of packaging reflecting it's Italian heritage.
Looking at the colourful pasta I was inspired to create a packaging that would attract parents of young children. The colours in the pasta were created using natural ingredients such as fruits and vegetables, which is another great selling point. I used that information to create my design The illustrations were done by me.